About Us

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The skincare industry is abusing the term natural and threatening the very meaning it should stand for. More and more people are making ill-informed decisions for their skincare based on false advertising.

We want to change how we look after ourselves by drawing attention to the areas and the problems that we often overlook, or consider unimportant - but do in fact, affect how we feel and consequently how we appear. By addressing the root of these issues, we bring to you the key to a longer-lasting, deeper, and more meaningful version of beautiful.

The science behind natural ingredients and our own experimentation to get to the best formulations bring us to today and our latest offerings.

 

WE KNOW WHEN TO SAY NO

Our products are completely free of nasty ingredients. We say NO to all the following ingredients :

- Parabens (methyl, propyl, etc.)
- Sulphates (SLS, SLES)
- Alcohol (Ethanol)
- PABA
- Phthalates
- Triclosan
- Formaldehyde Donors
- Heavy metals
- Synthetic Dyes